How we get paid

We only get paid when Meta spends on our ads.

Flank makes AI UGC ads for your business and charges 7% of what you spend on them. No retainer, no fee per ad. If Meta doesn’t spend on our ads, you don’t pay us for them, and we make new ones.

How it works

  1. 1

    We make the ads

    We research your market, write the scripts, make the videos with AI and edit them.

  2. 2

    You run them in your own ad account

    Your Meta ad account, connected to Flank. You decide where they run and how much to spend.

  3. 3

    We charge 7% of what Meta spends on ours

    You pay $100 to start, and our first fees come out of it. After that, we charge your card once a week. Every charge is in the app, ad by ad.

Won’t you just push me to spend more?

We can’t. You set the budget, and Meta decides which ads get it. It shows each person “the ad that’s most likely to achieve the lowest cost per optimization event,” so if ours lose to yours, Meta stops spending on them and we stop getting paid.

What 7% looks like

Meta spends on our ads in a monthYou pay us
$5,000$350
$20,000$1,400
$50,000$3,500
$0, because Meta didn’t pick ours$0

Compare that with paying per video or a monthly retainer: what each option costs.

Which ads do you charge for?

We agree it with you before you pay, and it’s written in your billing terms. For example: every ad with “Flank” in its name, its ad set’s name or its campaign’s name. Every fee shows in the app, ad by ad.

Who owns the ad account?

You do. You share it with our Business Manager as a partner, and we don’t change your ads or your account. The one exception: if a charge fails and stays unpaid, we pause the ads that use our creatives until it’s paid.

Is there a contract?

Nope. Stop whenever you want, and whatever’s left of your credit goes back to your card.

Meta’s pages quoted here: About ad delivery.

You only pay when our ads win.

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