B2B and SaaS
AI UGC ads for B2B and SaaS companies.
We make AI UGC ads for B2B companies, and you only pay us when Meta spends on them. The best ad accounts test tons of different ads every week, and you can’t film that many with real creators. With AI, we can.
Ads we’ve made for software companies
Everyone in these ads is AI. Tap one to watch it with sound.
Do Meta ads work for B2B?
They do when enough of your buyers are on Facebook and Instagram for Meta to find them. If you sell to a few hundred companies, it’s a struggle: Meta says an ad set gets stuck in learning when it’s limited by things like “small audience size.”
What UGC looks like for software
It’s a real-looking person talking to camera, the way someone in your buyer’s job would post about a tool they like. For software we’ve made tier lists and app recommendations, like the two above.
Test them on what a demo is worth to you
Give our ads their own campaign with a cost per result goal set to what a demo or a lead is worth to you. Meta aims “to keep your weekly average cost near your goal,” and it “may spend less than your full budget” to stay there.
It works best when the ad set gets “at least 50-100 weekly conversions,” Meta says.
How many ads, and what it costs
As many as you need. We can make you 50 a week.
You pay 7% of what Meta spends on our ads. No retainer, no fee per ad. If our ads don’t get any spend, you don’t pay us for them. How we get paid.
Meta’s pages quoted here: About learning limited · About cost per result goal.